Zalando x Adidas Terrex

SNOW STORIES

Snow. First thoughts that come to mind? In colder regions like the Nordic countries, snow can be used to describe many words, feelings and memories - family, friends, fun, home, nature, fresh air, silence, escapism, comfort…

By inviting a group of people who live in colder regions or experience longer winters like Scandinavia, we take a glimpse into their culture, traditions, and relationship to snow and learn how to embrace the outdoors.

Influencer activations extend the core of the main campaign and tie in well as an Adidas integration with “Summit Stories”.